IDENTITY REBRAND AND PACKAGING DESIGN
For my senior thesis I rebranded escape the room. I created a logo and stationary to unify and revamp the brand so that it was reflective of the fun and energetic nature of the game. I created a slip case for the business card that reveals more as you slide the card out. I then created a series of posters that teams use to take photos with after winning or losing the game. I combined etched imagery with bright colors and warped text to create a sense of excitement and urgency combined with the unknown. I then created a photo backdrop for the pictures to be held in front of. Finally I created a detective kit to give to each group as they begin their mission. The kit is a briefcase that holds a magnifying glass, decoder, pencils and a notepad continuing the brand patterns.
Art Direction: Scott Laserow