This project is a poster series I created to advertise for the Toms One for One campaign. Through every product bought from Toms such as shoes or glasses, they donate an item to people in need. For this campaign I took the three components I thought really embodied Toms as a company, which were how toms listens by identifying the needs of the Community. How they connect donations to people in over 70 countries. And How they speak out against poverty by contributing to health, education, and well-being. The unifying theme throughout the posters  is the shoelace that connects the three components that acts as the method of helping the world. The lace ties the world together.

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Art Direction: Paul Sheriff