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Gift of Life 18



I made Q-Can Do It, to spread awareness about the gift of life bone marrow registry. I designed a three pack of Q-tips to show the components most important to the brand. Each box has the step by step process to show how the user can swab at home. The first one is about different blood cancers and the effects they have on the patients and families. It explains how hard it is to find a match which is why it encourages you to take two minutes of your time and swab. It also goes through the matching process and the statistics of survival following a transplant. The second box is about donation process and how your donated bone marrow can save lives. The last one is about the recovery process and the importance of committing after being matched. I also created three promotional animations for Facebook that correspond with each package topic.

Art Direction: Abby Guido and Scott Laserow

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